Dog Show Mentor is a personalized group led by Lee Whittier that provides mentoring to owner handlers from a judge’s perspective. You will develop your own strategic approach to showing your dog and be ready to meet the challenges you encounter in the ring.

Dog Show Mentor partners with resources all over the country including handling class instructors.

Dog Show Mentor approaches competition from a strategic and highly intentional perspective. It is not intended to replace a handling class or handling seminar. Skills-based learning is addressed from the judge’s viewpoint. WE use video and in person training to achieve improvement in skills.

An online MasterClass is a virtual seminar, an online meeting. The Mastery program has MasterMinds where we dive deeply into one topic in each session together.

Dog Show Mentor uses Zoom Pro. Anyone that has a computer or mobile device can attend a MasterClass. Think app!

The meetings are live and recorded, not pre-recorded. We prefer to see each other and interact in real time. Cameras are usually on so we can see your beautiful and handsome faces.

Following each presentation, Lee opens up the mics and everyone has the opportunity to ask a short question relating to the material.

All the MasterClasses are recorded and posted in the Members Only Video Library. Whether you miss one (or many),you can still benefit by listening to it later at your own convenience. You also have access to interviews by judges, successful owner handlers and other experts 24/7 on the app.

You can start at any time. It’s a “rolling month.” The day you start is the first day of your own month.

Join Signature or Jumpstart at DogShowMentor.com or apply for Mastery. For questions, contact [email protected] for more information about the program's parameters. Professional handlers and judges are not members.

If you do not find value in this program, you can leave at any time. You are responsible for canceling your own membership. I am happy to assist, however, please allow four (4)working days to withdraw from the program ahead of your renewal date (which is the same day of the recurring months). All members are enrolled through a recurring payments system.

Dog Show Mentor is an on-going membership program oriented to people at their own level. We meet you wherever you are!

Dog Show Mentor focuses on the approach to training yourself to compete effectively at the highest level you can, whether it’s competing with quality professional handlers or other quality owner handlers.

There is wide variation of experience in the group, so we don't work from a syllabus. Each person works at their own pace based on their unique goals. I am available for 1:1 coaching to work with each member to help set strategic goals.

Our Private Facebook group is a place where we talk about specific, relevant topics to achieve our respective goals. In 2025, we are in the process of transitioning to another platform. Members can ask questions and share wins or have extended discussions of MasterClass topics.

It’s our chat room area. It’s also a place where Lee shares announcements of new postings, changes, additions and interim assignments.

All conversations, are to remain confidential and between the members of this group. However, neither Lee Whittier nor Dog Show Mentor nor affiliates guarantee confidentiality. Some of the MasterClasses will be posted and sold online. Gossip will not be tolerated and will result in immediate expulsion without refund.

As a winner, you set the stage for how to act and what your personal virtues bring to the Sport. Anyone who, in the opinion of the host, Lee Whittier, creates a combative or hostile group environment in any way may be immediately terminated from membership with no refund of payment. A winner is a leader!

Join Dog Show Mentor! It can be challenging to understand the sport. This program reveals the secrets of the sport that you’ll find nowhere else.

A 1:1 Secret Weapon Session (SWS) is an individual, online or in-person coaching session with Lee. This service is available to both members and non-members. It is a strategy session where we address specific questions, concerns or objectives.

A wise man once told me, “You got to know the rules to play the game.” Those rules are far more complex than just reading the AKC Rulebook. In fact, they extend to cultural norms and unspoken do’s and don’ts. That’s another reason you should become a member!

You will learn how to develop specific strategies for showing

dogs. You will also learn to evaluate your dog as judges do and sharpen your skills through a targeted approach. Members learn how to maximize the virtues and minimize faults of their dogs.

That is exactly what Dog Show Mentor is all about. These are the exact issues that we cover in our MasterClasses.

Members of the same household are welcome to enroll as one membership, providing they are life partners or married to one another. There are no shared membership slots other than this. It is designed to give members an edge, so sharing the information would be contrary to one of the program’s objectives. Members pay for their personal use of the information, which is copyrighted.

Dog Show Mentor members have between zero and 40+ years of experience in conformation dog shows. They are often people who have enough experience to know that they need help in moving to the next level of excellence. The program is geared to help people move from “coasting” to “excelling” by shifting awareness and mindset. It is for people who are really dedicated to ramping up their competitive edge.

The Dog Show Mentor program isn’t for everyone, but if you think it might be for you, Lee will take the time to talk with you if you have questions. Contact Lee.

That would be a conflict of interest and ethically questionable. AKC requires a six months wait period from the last day of your membership (not from the last payment date) before you can show dogs to me. If you have a question about this policy and how it affects you, please contact me privately.

Hopefully you will tell all your friends and use our Affiliate Program to help them become members too! Please #dogshowmentor when you post your wins on Facebook.